The great majority of people - men as well as women - are today integrated through seduction rather than policing, advertising rather than indoctrinating, need-creation rather than normative regulation. Most of us are socially and culturally trained and shaped as sensation-seekers and gatherers, rather than producers and soldiers. Constant openness to new sensations and greed for ever new experience, always stronger and deeper than before, is a condition sine qua non of being amenable to seduction. It is not 'health', with its connotation of a steady state, of an immobile target on which all properly trained bodies converge - but 'fitness', implying being always on the move or ready to move, capacity for imbiding and digesting ever greater volumes of stimuli, flexibility and resistance to all closure, that grasps the quality expected from the experience-collector, the quality she or he must indeed possess to seek and absorb sensations.
Bauman, Zygmunt (1998), "On Postmodern Uses of Sex", Theory, Culture and Society, vol. 15, no. 3-4, pp. 19-33
[os destaques a negrito são da minha autoria]
Bauman, Zygmunt (1998), "On Postmodern Uses of Sex", Theory, Culture and Society, vol. 15, no. 3-4, pp. 19-33
[os destaques a negrito são da minha autoria]
1 comentário:
É por sermos esses sensation-seekers que existe o Entertenimento. Ou por existir a instituição Entertenimento é que somos essas pilhas + e - de descarga dopaminérgica?
Não é que isso interesse muito saber, visto que eles andem aí. As grelhas televisivas, as agendas culturais, as promoções da Fnac, os festivais de verão, o Mundial de Futebol, a colecção do Woody Allen no público, a ganza no bairro alto, a nova Abadia da Sagres.
O circo Chen só deve voltar para o Natal.
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